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    • Support the Brand Manager in developing monthly, quarterly and annual marketing plans.
    • Plan marketing support for new beverages, seasonal menus, outlet…
    • View all Gigi Coffee Sdn Bhd jobs - Shah Alam jobs - Food & Beverage Executive jobs in Shah Alam
    • Salary Search: (F&B) Brand and Digital Marketing Executive - SUPER MATCHA salaries in Shah Alam
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Job Post Details

(F&B) Brand and Digital Marketing Executive - SUPER MATCHA - job post

Gigi Coffee Sdn Bhd
4.4 out of 5 stars
Shah Alam
RM 3,800 - RM 4,500 a month - Permanent, Full-time

Job details

Pay

  • RM 3,800 - RM 4,500 a month

Job type

  • Permanent
  • Full-time

Location

Shah Alam

Full job description

Key Responsibilities

1. Brand Management

Ensure all communications, visuals, campaigns and outlet materials are aligned with brand guidelines and positioning.

Maintain consistency across social media, outlets, campaigns, partnerships, events and customer touchpoints.

2. Marketing Planning

Support the Brand Manager in developing monthly, quarterly and annual marketing plans.

3. Campaign Management

Take ownership of campaigns from planning → coordination → execution → post-campaign reporting.

Prepare campaign timelines, mechanics, briefs, checklists and required marketing materials.

Coordinate internally with Operations, Product, and other departments before campaign launches.

4. Product Promotion

Plan marketing support for new beverages, seasonal menus, outlet exclusives and promotional activities.

5. Social Media & Content

Plan and manage the monthly social media content calendar.

Develop content directions covering product education, brand storytelling, lifestyle, trends, campaigns and community content.

Brief designers, photographers, videographers, agencies or content creators.

Review captions, artwork, videos and other content before publication.

Monitor current social media trends and identify relevant opportunities for SUPER MATCHA

6. KOL / Influencer Management

Source and evaluate suitable KOLs, creators and community partners.

Manage outreach, briefing, deliverables, posting schedules and follow-ups.

7. Partnerships & Collaborations

Identify potential collaborations with fitness, wellness, lifestyle, F&B, fashion and community brands.

Develop collaboration concepts that strengthen SUPER MATCHA's positioning and reach new audiences.

Coordinate partnership deliverables from proposal through execution.

8. Events & Activations

Support and lead marketing execution for outlet activations, workshops, pop-ups, product launches and community events.

Coordinate vendors, partners, KOLs, materials, manpower requirements and event timelines.

Be present on-site when required to ensure brand execution meets expectations.

9. Outlet Marketing

Conduct regular outlet visits to review POP materials, promotional communication and overall brand presentation.

Develop or coordinate posters, menu communication, table displays, promotional signage and other outlet marketing materials.

Work closely with Outlet Operations to identify opportunities to increase traffic and sales.

Requirements

Qualifications & Experience

  • Bachelor’s degree in Marketing, Branding, Communications, Business or related field.
  • Minimum 2-3years of relevant experience in Brand, Marketing, Digital Marketing or Integrated Marketing.
  • Experience in F&B, lifestyle, retail, beauty, wellness or consumer brands strongly preferred.

Technical Skills

  • Digital & Social Media Management – Proficient in Instagram, TikTok, Meta Business Suite, content scheduling, social media analytics and current digital trends.
  • Content Creation & Creative Tools – Proficient in Canva and short-form video editing tools such as CapCut; basic knowledge of Adobe Photoshop/Illustrator is an advantage.
  • Marketing & Campaign Management – Able to develop campaign plans, content calendars, promotional mechanics, timelines, briefs and post-campaign performance reports.
  • Data Analysis & Reporting – Proficient in Excel/Google Sheets/Lark Sheets and able to analyse sales, campaign performance, engagement, ROI and other marketing KPIs.
  • Brand & Retail Marketing Execution – Strong understanding of brand guidelines, POSM/POP materials, product launches, KOL/influencer management, vendor coordination and outlet-level marketing execution.

Soft Skills

  • Leadership & Ownership – Takes initiative, works independently and takes full responsibility for assigned campaigns and projects.
  • Communication & Collaboration – Strong interpersonal skills and able to work effectively with internal teams, outlet operations, agencies, vendors, KOLs and business partners.
  • Creative & Strategic Thinking – Able to generate fresh marketing ideas while ensuring they align with brand direction and business objectives.
  • Organisation & Time Management – Able to manage multiple campaigns, priorities, deadlines and stakeholders simultaneously in a fast-paced environment.
  • Problem-Solving & Adaptability – Resourceful and solution-oriented, with the ability to respond quickly to campaign changes, operational challenges and evolving market trends.

Job Types: Full-time, Permanent

Pay: RM3,800.00 - RM4,500.00 per month

Language:

  • Mandarin (Preferred)
  • Bahasa (Preferred)

Work Location: In person

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